BE SEEN BY USERS WHO FOLLOW A HEALTHY LIFESTYLE

 

DiR offers interested brands multiple spaces and opportunities to be seen by more than 4 million users who attend our clubs and events every year.

This visibility also enables your brand to be linked to a fresh and healthy lifestyle as users are in a positive frame of mind during their sporting activity.

Please do not hesitate to contact us if you think we could help.

 

The DiR Group boasts

  • 24 Fitness Clubs
  • 30 YogaOne yoga centers
  • 15 pools
  • 34 paddle tennis courts
  • 6 Restaurants
  • 9 Wellness Centers
  • 3 Fitness Boutiques
  • 26 Fitness Rooms
  • 36 Directed Activities Rooms
  • 19 Spinning rooms
  • 2,600 personal training sessions
  • 2,200 Directed Act Classes
 

throughout Barcelona and Sant Cugat, which welcome more than 20,000 people every day.

DiRTV: internal TV channel shown on more than 700 monitors across all Clubs.
Totems: Digital screens that play video and still images.
Posters: physical material placed in public walkways
Stands: specifically-designed commercial promotions encompassing sampling or information initiatives
Vinyls: Large formats with long durability
Padel Tennis Courts: Permanent vinyls on some of Club DiR’s 23 courts

The DiR Group Clubs offer a wide range of facilities to hire for brand promotions, advertising shoots, team-building sessions or private events

Over the course of a year, DiR holds at least 10 major sporting events with the aim of bringing sport to the city.

Zumba D-Move: an event where the only thing that matters is to dance and have a good time
DiR Diagonal Run: The Group’s most emblematic event with 10,000 runners
DiR Kids Run: the race for the smallest members of the household
Yoga Day: Day of outdoor yoga sessions with a different discipline every hour.
Cycle for Unicef: Charity cycling event attended by cycling and media stars and representatives of the local authorities.
DiR Sant Cugat Run: one of Vallés’ biggest runs with 3,500 participants.

Formats to reinforce your marketing strategy by blog, social media, the internet and newsletters.

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