BE SEEN BY USERS WHO FOLLOW A HEALTHY LIFESTYLE

 

DiR offers interested brands multiple spaces and opportunities to be seen by more than 4 million users who attend our clubs and events every year.

This visibility also enables your brand to be linked to a fresh and healthy lifestyle as users are in a positive frame of mind during their sporting activity.

Please do not hesitate to contact us if you think we could help.

 

The DiR Group boasts 19 health, yoga and padel tennis clubs located throughout Barcelona and Sant Cugat, which welcome more than 20,000 people every day.

DiRTV: internal TV channel shown on more than 700 monitors across all Clubs.
Totems: Digital screens that play video and still images.
Posters: physical material placed in public walkways
Stands: specifically-designed commercial promotions encompassing sampling or information initiatives
Vinyls: Large formats with long durability
Padel Tennis Courts: Permanent vinyls on some of Club DiR’s 23 courts

The DiR Group Clubs offer a wide range of facilities to hire for brand promotions, advertising shoots, team-building sessions or private events

Over the course of a year, DiR holds at least 10 major sporting events with the aim of bringing sport to the city.

Zumba D-Move: an event where the only thing that matters is to dance and have a good time
DiR Diagonal Run: The Group’s most emblematic event with 10,000 runners
DiR Kids Run: the race for the smallest members of the household
Yoga Day: Day of outdoor yoga sessions with a different discipline every hour.
Cycle for Unicef: Charity cycling event attended by cycling and media stars and representatives of the local authorities.
DiR Sant Cugat Run: one of Vallés’ biggest runs with 3,500 participants.

Formats to reinforce your marketing strategy by blog, social media, the internet and newsletters.

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