Clubs DiR has opened Barcelona’s first boutique gym, combining the benefits of a large fitness club with the specialist expertise and personalised attention of premium fitness studios.
What is a boutique gym?
The moment you walk through the doors of a boutique gym, you notice the difference. Unlike a traditional gym, a boutique club is designed to deliver a more exclusive, specialised and personalised experience, offering a closer, more tailored approach to fitness.
Boutique fitness studios first emerged in the United States in response to changing consumer preferences. More and more people were no longer looking for large, conventional gyms, but for motivating, community-driven spaces with expert coaching and a personalised training experience. Today, Clubs DiR is bringing this concept to Barcelona, creating the city’s first boutique fitness club to meet the evolving needs of its 90,000 members and the people of Barcelona.
Why train at a boutique gym?
Boutique gyms focus on specific training disciplines delivered in small groups, allowing highly qualified trainers to provide closer guidance and individual attention. This personalised coaching helps members improve their technique, reduce the risk of injury and achieve better results.
These clubs also place great emphasis on design and atmosphere, creating inspiring spaces enhanced by the latest fitness technology. At the same time, they foster a strong sense of community, making every workout more enjoyable and helping members stay committed to their fitness goals.
At Clubs DiR, the boutique concept offers an added advantage. As a member, you can enjoy several specialised boutique studios within the same club while also having access to one of the largest fitness floors in central Barcelona. What’s more, your membership can be tailored to your interests and goals, giving you the flexibility of a full-service fitness club alongside the premium experience of a boutique studio.
What is DiR Tuset Boutiques like?
Many people can’t help saying “wow” the first time they walk into DiR Tuset Boutiques.Located in Barcelona’s Sarrià neighbourhood, the club impresses from the very first moment. At times, it feels more like stepping into a luxury design hotel than entering a fitness club. Carefully designed lighting, an exclusive signature scent, spacious interiors and elegant aesthetics create an experience that goes far beyond exercise.
With more than 5,000 m² of facilities, DiR Tuset Boutiques redefines the concept of a gym, placing wellbeing at the heart of the experience through world-class amenities, including:
• A fitness floor of over 1,300 m²
• An official HYROX Training Club
• A dedicated Pilates boutique studio
• A dedicated Yoga boutique studio
• A Bootcamp studio
• A SpinDiR cycling studio
• Two group exercise studios
• More than 600 classes every month across 27 different disciplines
• An urban spa featuring a thermal water circuit with four pools
• A relaxation area with massage chairs
What do you think?